Search Engine Optimization (SEO) is the process of improving a website so it appears more prominently in search engine results.

Search engines use algorithms to analyze websites based on relevance, quality, structure, and user experience.

SEO includes keyword research, content optimization, technical improvements, and link building.

The goal is to help search engines better understand website content and match it with relevant user searches.

SEO is a long-term strategy. Results do not happen instantly, but consistent optimization can lead to sustained traffic growth.

A well-optimized website is more likely to attract visitors without relying solely on paid advertising.